What an SEO company generally does is to help companies to get business from the various search engines. How this goal is achieved is not quite as easy as it sounds. It is a process that entails various activities, which all work together to increase the targeted traffic to a particular site. You can attempt the optimization process on your own, but it will only consume lots of your time and money without yielding the desired result. That is why it is advisable to hire the services of an SEO company.
What the SEO firm will do
Before signing a contract with an SEO company, it is important that you know what they will do for you. Below are some of the duties that they should perform.
Audit and analysis
All clients are usually different, and so are their websites. The different niches and industries bring in many variables for the firm to consider. Different strategies have to be applied for each specific case for maximum effectiveness. To come up with the best strategy, the SEO Company will have to do a thorough audit and analysis of your site. It is only after doing so that they can give you some predictions and guarantees of what to expect.
Analysis of Google Analytics
Google Analytics is a tool that allows you to review the past performance of your site. It is quite useful in revealing trends, both positive and negative. The SEO experts can do a thorough analysis of the Google Analytics to discover improvement opportunities and maximize on them.
Keyword research refers to the process of researching and identifying keywords that will offer the best possible results in terms of drawing in traffic when good rankings have been achieved. An ideal keyword is one that is searched very frequently and is relevant to the business of the client. It should also have little to manageable competition. A professional SEO company will have all the tools and expertise to do the research and come up with the ideal keywords.
Link profile analysis
Linking is part of the SEO process, which can significantly improve site ranking when done correctly. The SEO experts can help to identify all the spam links that point to your site and clean them up. They can also help to build good links that will bring in a positive effect.