Which SEO company should I hire? As it stands, hiring an SEO company is not as easy as it was a couple of years back. Why is this? This is attributed to the fact that new businesses are popping out from the woodwork with each passing day. Well, some of these companies are reliable whereas others are not reliable. As a tip, never pick the first company that comes your way. As such, learn more to hire a company that best addresses the needs of your company.
Tips to use when choosing an SEO company
Define your needs
Any online marketing strategy should be backed up by clear goals. 
As such, the first step for anyone embarking in marketing is to understand what he or she needs. You should identify whether it is link building, PPC campaigns, SEO audits or marketing a new product/brand. Determine your exact needs before you hire an SEO company. This way, your selection will be more intuitive as you will have a clear picture when interviewing or choosing them.
Start the consultation process
Once you are sure you need an SEO company, the next thing should be to find the right company to work with. First, you need to come up with a list of potential SEO experts. From there, you should sit down with each of them individually, and discuss what you need with them. From what they tell you, which should be accompanied by their previous works, you should be able to tell whether the company you are about to choose is right or not. Moreover, when consulting, you should also ask then for their proposals.
Get references
Besides getting information from the company, getting references is also a decent way of knowing what the company can offer. As such, you should speak to some of its previous clients and listen to their story. If possible, these references should be from organizations that are similar to yours. This way, you will be sure that they have a solid background in your industry.
Besides these three tips, you might also consider coming up with a personal criterion. First, you should define your needs, interview a few, and look at their previous works. With these tips, you can be assured of picking the right team. With the right team, your SEO battle will be as good as won. The difference between a successful SEO campaign and a not so successful one is determined by the effort you inject.
