Traffic is everything in a company’s promotion site. It increases the publicity and generates customer leads. By using site analytics, we will know where the site’s visitor mostly come from, when is the time they will be likely to visit the site, and what contents appeal them the most. But to achieve such engaging site, you need to put extra energy into building the site. The navigation must be user-friendly enough, the multimedia presentation (audio, video or pictures) must be relevant and interesting, and more importantly, the site must be designed to be SEO friendly.
Adding Explanatory Videos
The best way to grasp what a good site looks like is by observing an example. When adding a video, you have two options: to upload a video you made by yourself, or embedding a video that is taken from a streaming platform such as YouTube. Each option has their upsides and downsides.
The upsides of uploading self-made videos:
- The content can be precisely relevant.
- You may include promotional material for the company you own.
- Self-made videos’ quality can be adjustable to your need.
- Invulnerable to copyright issues.
The downsides:
- Can be expensive.
- Might discourage visitors if the promotional message is noticeable and vulgar.
The upsides of embedding other people’s videos:
- No cost at all
- Increase your credibility if the video properly fits your content’s context (ex. If you pick videos from credible sources and it confirms to your content).
- Encourage your company to blend in the network of others with the same business.
The downsides:
- No promotional value.
- Videos from others might direct your visitors to their sites.
- The content of the video might be irrelevant to your content if you carelessly select it.
As an additional note on this subject, after making sure a video is free from copyright and can be used for a commercial purpose, you can download it and upload it to your site instead of embedding it. Read this article to learn how to do it. It will save you from unwanted backlink or trace.
Keeping the Contents Updated
Creating a nice-looking site with easy navigation and good user interface will mean nothing if all the contents are outdated. Consistency is what makes the top-page sites reach their place. And what is better than that is to create a content that is relevant to the hottest issues available.
However, such goals are not for all business sites because to some companies, reaching out to people by using everyday language and laymen-friendly approach. As an example is wielding business. All the contents of the site will be using technical terms, which may be bedazzling to people who have never known what welding is. And that is the challenge.
There are content-generating services online, and you can hire them instead of allocating your company’s resources for writing contents or creating multimedia ads. Make sure you check the portfolio before you work with one. If your business is a specialized business, such as in the welding example, then you would better to work with an experienced creative company.
Don’t be Afraid Go Local and to Specify Your Audience
Traffic and visibility matter, and it is true. But generating leads from abroad will do no favor to your business, especially if you only handle local orders. It is very important to be aware of who your target audience is, and beyond that, how they can reflect the real customer leads. In the end, only visitors who turn to be your clients are giving you profits. Therefore, aim your site’s contents to them.
